Russia are told by the International Olympic Committee and others; guys, did you think that you are a great power? And you were put in your place.
The aim of the IOC is to protect the integrity of the Olympic games, which has been undermined by Russian cheating. It was the systematic state sponsored doping program in Russia that made the IOC decide this https://www.olympic.org/news/ioc-suspends-russian-noc-and-creates-a-path-for-clean-individual-athletes-to-compete-in-pyeongchang-2018-under-the-olympic-flag. Russian athletes not convicted of doping will be allowed to compete under Olympic flag. According to the rules of the IOC, any attempt to blockade or blackmail the Olympics means the exclusion from participation in the Games for up to 8 years.