EU wants to ban information about the of country of origin on food labels. This measure is applied in order to fight against the nationalistic tendencies in member states.
The original text from Italian website Afffaritalini is about a quarrel between the European Commision and Italy, since Italy started to demand from producers to write on food labels where the product was produced and packed.
According to the European Commission, the current approach is that the country of origin or place of provenance labelling on food is voluntary, unless its absence could mislead consumers.
The Regulation introduces mandatory origin labelling for fresh meat from sheep, goat, poultry and pigs. As of 1 April 2015, with some exemptions, the Member State or third country where the animal was reared and slaughtered will appear on the label of such meats.
For foods bearing origin indications, the country of origin or place of provenance of the main ingredients must also be listed if those ingredients originate from a different place than the declared origin of the finished product. For example, butter churned in Belgium from Danish milk could be labelled as "produced in Belgium from Danish milk." The application of these rules is subject to the adoption of implementing acts which have not yet been adopted by the Commission.
Those rules intend to protect consumers from misleading origin indications and will ensure a level playing field between food business operators.