The story advances the recurring pro-Kremlin narrative painting Ukraine as a geopolitical hostage of the United States, and the anti-Semitic conspiracy theory portraying philanthropist George Soros as a menace bent on weakening Russia and meddling in its "sphere of influence."

No sources are presented for the claim, and not a single member of Zelenskyy's team are named. The imagined links between Soros and Zelenskyy were first reported by Rossiyskaya Gazeta, the official newspaper of the Russian government, in a February 2019 article which counts "friends of George Soros and other globalists" among members of Zelenskyy's election team, without further elaboration.

The Soros-Zelenskyy angle has since been picked up by pro-Kremlin websites in Russia and Ukraine, although the stories are usually unburdened by evidence. In a rare stab at fact-based reporting, one Russian website draws a link between Soros and Zelenskyy's economic adviser by noting that, in 1993, the latter enrolled in an Estonian university where the tuition fee for his first year of study was partly covered by the Soros Fund.