President of Russia Vladimir Putin became the most popular politician on Latvian television in 2017, his New Year’s message was watched by 280 thousand people in Latvia.
The story is based on the viewership data for the top 40 TV programmes in 2017 that gained the highest TV audience in Latvia, provided by TNS Kantar Latvia. Putin's New Year speech had the TV audience of 144K on RTR Planeta Baltija and the TV audience of 135K on PBK. Same study shows that LV President's New Year address was viewed by 196K people on PBK and LV Prime Minister's New Year address by 178K people. In fact, viewership data of TV programmes is not sufficient to draw conclusions about popularity of politicians that take part in them.