To be honest, the Estonians acted lousily when they decided to broaden the personal sanctions on the Director-General to the entire media company. As if the budget of the state owned company [Rossiya Segodnya] was my personal budget. Among EU countries, only Estonia is interpreting sanctions this way.
Since the times of Ivan the Terrible The United Kingdom has considered Russia as its main adversary. Britain does not send ambassadors to the key countries of the CIS, rather they send women who have an ambassador status. These are worthy adversaries whose goal is colour revolutions in Minsk and in Moscow.
Recurring pro-Kremlin disinformation narratives about the West instigating colour revolutions in Russian neighborhood.
There is no evidence to suggest that the UK is pursuing a deliberate strategy to deploy women as ambassadors to the CIS countries.